Yesterday I had the immense honour of presenting the Drum Awards as chairman of the judging panel. I was really impressed with the quality of the entries this year and it is really exciting to see the energy and thorough debate during the judging sessions. We had a great night thanks to the Drum, and many congratulations to all nominees and winners.
This week I’ve been in Munich speaking at SMX 2019, probably the best Search Marketing conference in Europe. Rand Fishkin was opening the conference with his keynote session where he did a great summary of the key changes that have happened in search over the past 10 years. I feel privileged of being a speaker and share stage with speakers like John Muller from Google, Nick Wilson from Vodafone and Tom Anthony from Distilled. It was a great experience, the networking is the best you can get and it’s great to see that the Search Marketing industry is so vibrant.
This week I was in Copenhagen attending LEGO World. It’s a massive event where LEGO fans gather together to build, play and show their creativity to the world. On this occasion, I took the opportunity to run focus groups and understand how kids search online. It’s so important to get to know your customers because sometimes they prove you wrong on your assumptions. Doing search marketing for kids is really challenging and the way they interact with technology is very different from the way we adults do so. Sometimes we (the search industry) get caught in the shiny objects like voice search, the newest tool or the latest Google algorithm update, but every time I do this kind of research I have the chance to reflect and understand a bit better our customers and their needs. Nothing beats direct feedback.